One of the advantages of enhancing your on page SEO on your own is that everything is entirely under your control. If you follow the rules and regulations and stick to creating the best content for your website, you are good to go. You can take advantage of this principle by perfecting everything from the headers and tags down to the last information on all of your pages. Now, if you would like to focus on the title tags, you might want to keep in mind a few things first.
Title tags are displayed at the top of the browser of a certain page. This is most often used as index that describes the contents of the page itself. Just like a chapter title, this helps readers and bots alike to identify just what is in store for them in the page. It is important that your title tag reflect the contents of your page as well as keywords used in other page elements such as headers and meta descriptions. This is where the tricky part comes in. It is important that you realize the role it plays in clearly giving readers an idea of what the page is all about. The latest algorithm of Google will trample on websites that make use of tags with no relation to the content. A faulty title tag will give Google enough reason to be suspicious of the entire page.
Title tags should only be used on the head section of the code and only once in a page. It is also important that you incorporate top-performing keywords. The most ideal order is in descending pattern since, ideally, engines would think of the first word as the most important one. You can find out just what your top-performing keywords are through use of tools such as Google AdWords. Do not fall into the common trap of dumping random words into your tags because this will lessen the value of your content on that page and could raise a red flag with Google.
You can make your title tags unique with each page without sacrificing quality. Of course, you have to make sure that it is grammatically correct; that means, you need to be careful about your use of function words such as prepositions, pronouns, conjunctions and more. You also have to keep it short with only 70 characters per title including spaces. The longer it is, the lesser chances of getting a nod from some of the major search engines.
One important thing to take note of when it comes to SEO is that the bots are getting smarter each day. Stuffing keywords on your content or on any of your meta tags can be seen as suspicious and might even get you penalized by most search engines.
Title tags may be short, but that only makes it more eye-catching in the first place. Use only relevant keywords on your title tags and make sure that they give an impression on what the content has to say.
Added: by Technology Solutions