Social Media Marketing

With billions of active users worldwide, Facebook remains the primary social media platform for marketers today. Whether your business is a small, start-up one or an established company, a business Facebook page is much needed in your marketing strategy to keep your customers informed, increase your brand awareness and widen your reach. Here are some more interesting numbers about Facebook for business.

• More than 1.6 billion users around the globe are connected to a business on Facebook.
• Users are 1.5x more likely to watch Facebook videos using a smartphone, on a daily basis.
• Facebook ads generated $17.65 billion in total revenue in the 3rd quarter of 2019.
• 83% of consumers stated that they use Facebook to search for products and services.
• 66% of users say that they Like or Follow a brand on Facebook.

If you think Instagram is only for brands that are visually appealing, you might want to think again. It doesn’t really matter what products or services you’re offering- with the right content marketing, you’ll still be a hit on this social platform. By incorporating creativity on your posts, you can successfully increase your brand awareness, boost website traffic and be an influencer in your industry. You can also use it as a networking tool to find and connect with business-minded people like you. Go ahead and check out these Instagram statistics:

• 500 million users stated that they check Instagram Stories and Explore every month.
• 92% of the total Instagram users say they’ve followed a business, visited their website, or made a purchase after seeing their product or service on Instagram.
• 62% of users reported that they have become more interested in a brand after watching it in Stories.
• 11% of social media users in the U.S. shop on Instagram.
• 130 million Instagram users view shopping posts on the platform every month.