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Tag Archives: content

Incorporation of Company Branding and SEO

admin Advanced SEO Techniques, Brand development, SEO April 17, 2014 May 2nd, 2019 01:29 pm

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the [...]Continue reading

Strategic Use of Images in Search Engine Optimization

admin Advanced SEO Techniques, SEO April 17, 2014 May 2nd, 2019 01:30 pm

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for [...]Continue reading

Google now discounts all reciprocal links

admin Advanced SEO Techniques, Business advice, SEO April 17, 2014 May 2nd, 2019 01:30 pm

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal [...]Continue reading

Tag Archives: content

Incorporation of Company Branding and SEO

Strategic Use of Images in Search Engine Optimization

Google now discounts all reciprocal links

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