I have more than 10 years of experience in digital marketing and used all kinds of SEO software. SEO is a process of researching, decision-making and implementing. The SEO processes are keyword research, site audit, backlink audit, backlink research and you need to check how keywords are performing in the search engine. There is no end for SEO process, above-mentioned are the basic process. This article is about the best SEO software I have used so far to perform all SEO tasks.
Google Keyword Planner is the only tool I use for keyword researching. I believe that AdWords application can only collect the accurate data from the same company search engine. I am not blaming other keyword research tools, but the data that how many people searching on Google search engine can be accurately given only by Google. I know that nowadays keyword planner only showing accurate search volume to the accounts with running paid campaign. My suggestion is to run some paid campaign and get accurate data as this will help in both ways. There are no free keyword research tools only paid tools you have in the market. Rather than paying only for the keyword research run some AdWords and get the accurate data.
Semrush is my favorite SEO software when working with any task of SEO as it’s capable of doing all tasks that required for SEO. Even though it can perform all tasks, I mostly suggest it for SEO audit. Basically, I do the audit on three levels. The first level is site audit to find the overall site technical errors. The second level is an individual page and its content audit to optimize for a keyword. The third level is accessibility audit is to check page loading speed and user experience. I always use the Semrush for site audit as it covers my first and second level of the audits perfectly. On overall site audit, it checks more than 200 checklists and it categorized into error, warning, and notes. This gives an idea which makes most effects on SEO. Individual page audit is the most powerful tool to use as it collects our competitor data and suggest us to optimize a page to target a keyword.
Lighthouse is a Chrome developer tool for SEO audit. You can get it when you click inspect by right-clicking on your page. My third level of SEO audit can be done with this free tool. It checks more than 200 checklists under categories like Performance, Progressive web app, Best practices, Accessibility, and SEO. You will be surprised at the results it gives you even it is free. The page speed check is included under Performance and it checks how you have used colors in your website. Additionally, it gives a checklist to check manually. This will help people who are new to SEO as they can learn from it.
Backlink research and backlink audit are the very important task of SEO. Even though it can be done using Semrush itself easily Ahref has more fresh data. I have heard that most SEO people recommend Ahref as it’s a dedicated software for backlink research with fresh and accurate data.
Rank tracking is a very important task to know how our targeting keywords ranked in search engines. Google Webmaster Central and Analytics give search analytic data, but it’s not live data and accurate. Using paid software to track keyword ranking is the best idea. Paid software like Ahref and Semrush give you accurate keyword position report with historical data. Semrush and Ahref will cost you minimum 100 USD per month on average if you are capable of buying only one software for all tasks I suggest Semrush as it has all the tools for the complete SEO for a site.
There may be more advanced SEO software like Majestic for backlink research, but I decided to write which I mostly like and used, finally there is another software I have used for keyword position tracking is Rank Tank. These are the best SEO software I have used so far. I Hope this article will be helpful to SEO beginners.
Added: by Technology Solutions