For the first timer, SEO is confusing and difficult to understand. You know your company needs it but you just do not know where to start. There are SEO packages available to choose from, but what exactly are they and how are they different from one another? What you should really be thinking about is taking care of your website, and finding the right packages for your needs. Do not get suckered by the sales talk, put your need and goals first then work from there.
What you need to do is find a reputable SEO company. There are big bad scammers out there in internet land, so find a company that is not riddled with complaints from other clients and employees. Ask for references and a portfolio just like any job interview. Make sure that communication with the company is satisfactory. Do not waste time with a company that will just throw you a sales pitch with out making any effort to find out what your company is about. SEO packages need to be designed for the niche of particular websites. If they do not know anything about your niche, they do not what they themselves are selling to you.
A good SEO company will make efforts to understand your website interests and your target market. They want to know the competitors in your industry. The weak areas of your business strategy, like do you need more marketing towards young women, or a wider marketing towards young adults. If the SEO company does not ask for these details, they are selling you packages that does not take the client needs into consideration.
Next, your potential SEO providers will show interest in the technical build up of your website. If they know what they are doing, they will do this to find barriers to search engine crawlers. This is technical stuff you cannot do with out. Because no matter what kind of promotion or content renovation you do to your website, if your website structure does not work smoothly, nothing will work. The technical review should be the first thing they do even before asking you which SEO packages you would like to buy. A decision should not be made until your website is technically sound and accessible to Google indexing. All SEO packages, no matter what, should have a technical assessment as the first order of the day.
Competent SEO companies will do market research with you concerning your competitors. This is because the main point of SEO is to put you ahead of your competitors in search engine results. You can’t really do that if you do not know who the competition is and what they are doing. If a certain keyword is oversaturated with competition, it would be better to find another strategy or at least have a plan around a competitive search engine result. You can not compete directly with established keywords and websites. They already top the search engine results every time. It’s faster to find a more targeted keyword list with less competition that will attract a more select clientele.
Your SEO packages need to have software for installing into your system that will help you measure activity and performance of your website. It is how you know the SEO packages are working. It is also how you know if you need maintenance or another service.
Reviewing options for SEO packages does not have to be complicated. Just go on professionalism and delivery of results. A SEO service provider should help you get your online business needed exposure and promotion to increase your bottom line. Prices will range among companies and SEO packages, do not let this bother and just concentrate on results – an increasing customer base. If a company offers prices that are so much lower but deliver excellent results, go with them. You found a real bargain.
SEO packages are designed to service different businesses. Some packages are for new websites with sparse content. Other packages may be for websites that have been around but are underperforming for some reason. Then finally we have large companies that need SEO services, these websites need their websites to be both managed and maintained in a continuous manner.
The basic SEO packages are what you are most likely to find. These are the most common deals offered to run of the mill websites. The Basic SEO packages will offer results by increasing visitors in a natural growth using more links, effective keywords, and exposure to social marketing networks.
There are also SEO mini packages for websites that just want their websites assessed and tested to find out why it is underperforming or to identify problem areas so that they can fix it. These usually give a five day report that should include evaluation of the competition, a keyword evaluation, suggestions for improving keyword use, and enhancing meta tags and content quality, lessening images and increasing robots.txt.
SEO review packages promises to give regular report on the improvements done to your site. This is done by first showing how your website rank increases with search engine results typing in certain keywords. It can also use statistics on website hits, showing where these visitors are coming from. Do they find you through Google or are they sourced through a back link from another site?
Usually a SEO company will bill you every month, fulfilling the contract on a month to month basis for incremental improvement to your website. This may mean increasing your website content, sending out press releases, posting and back linking from article directories and blogs. Even getting an e book out will help the promotion of your website.
Added: by Technology Solutions